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More and more consumers are choosing Apple computers to access their favorite online content, with the presence of Macs on the Web growing more than 4.7 percent last month, according to the latest market share figures from Net Applications.

Macs accounted for 8.23 percent of all traffic on Web sites tracked by the firm during the month of September, up from 7.86 percent the month before. Those gains came largely at the expense of rival systems running flavors of the Windows operating system, which saw their combined share slip from 90.66 percent to 90.29 percent.

Also on the rise was the share of Web traffic coming from iPhones, which inched up nearly 7 percent from August to garner a combined 0.32 percent share. Those gains, however, pale in comparison to the more than 57 percent leap made by the touchscreen handsets immediately following the release of the iPhone 3G in July.

Meanwhile, Apple's Mac- and Windows-based Safari web browser also maintained its forward progress during the month of September, with its share climbing a bit over 4 percent.

The largest gains in the browser space came by way of Google, whose new Chrome offering snagged a 0.78 percent share of all web traffic during its first partial month on the market.